The Keys To Customer Loyalty and Social CRM

Danel

You would get irritated, right? The same emotions run through your reader's mind too. Don't forget that your readers are patients, healthcare professionals, and medical executives. Sending emails quite often may compel your subscribers like physicians, nurses, C-level executives and other medical specialists who are busy in delivering quality care to unsubscribe. Firstly, give them time to clear their existing brimming inbox and create space for new emails to come in. Delivering messages to the crowded inbox will be of no help to you as your emails will get lost in such an environment.

Think and act smart, and at the same time respect your reader's privacy, time and availability to go through your campaigns. By doing so, you will only end up damaging your brand's reputation and customer trust. Offer Value Before You Ask for Business Of course, you are here to get more visitors for your medical practice or buyers for your medical devices Anguilla Email List and equipment. But in the name of the business communication, you just can't stoop low to end up spoiling your brand's impression among health customers. The rule has been same over the years, and even in 2018, it will continue prevailing but unfortunately only in the mind as its application is hardly seen among healthcare email marketers.



The logic is simple before you ask subscribers to buy from you or compel them to sign up for your service or newsletter, give them something valuable that will encourage them to opt for your product. This could be done either by offering a free download of a healthcare whitepaper or a market guide, a discount coupon, free trial or a freebie. Don't be too rigorous with your marketing gimmicks as sending too many emails or forcing prospects to subscribe to receive emails from your brand may result in getting your emails marked as spam. Make sure to deliver value to your customers and then expect the same in return. Build Contextual Content around CTA Asking too much up front to customers is not a good idea.