|
marketing, you can build links without creating new content. Example: Payette Brewing Throughout this article, I'll use one of my favorite local Idaho businesses, Payette Brewing, as a running example to showcase real linking opportunities that can be found using these tactics. payette-homepage Payette has a well-designed site but little linkable content, making it an ideal example for this message. I also recommend trying their beer if you ever have the pleasure - it's a strong representation of Idaho
beer. 1. Mention link opportunities Inline mentions are the easiest way to secure links without new content. Of course, your company, your brand, your leaders, your products or your services must be mentioned online. Whatever the reason - offline marketing, public relations, or some other form of brand building - people need to talk about your business. Brand jewelry retouching service mentions are the most common types of mentions, but you can target various other “mentions” as well. Mention opportunities include: Distinguished Employees Reputable Products Proprietary images
Hosted or sponsored events company buildings Offline Marketing Campaigns Brand representatives and spokespersons Slogans, slogans or slogans Key business actions (mergers, acquisitions, financings, etc.) Even controversies can lead to media coverage that creates bonding opportunities. The types of endorsements you pursue are limited only by your creativity and ingenuity. If someone references your business in some way online, that's a relevant link opportunity. These are often overlooked by PR and marketing people, so talk to your marketing team to be aware of any upcoming and past media coverage. If these campaigns are already planned, running, or run in the past, you don't have to create new content — just find coverage that talks about your brand. You can use advanced modifiers in Google Search or Google Alerts to
|
|